Are you a business that heavily relies on direct mail for your success? If so, you understand the importance of minimizing costs and optimizing efficiency in your mail processing. That’s where mail commingling comes into play. Mail commingling is a process that combines mail pieces from different businesses into a single mailing, allowing for greater postage discounts and improved efficiency. Here are some best practices to help you maximize your postage savings and efficiency in business class direct mail:
1. Plan Ahead: Start by analyzing your mailing schedule and volume. By planning your mailings strategically, you can take advantage of the highest postage discounts available. Consider grouping mailings together to meet the minimum volume requirements for better postage rates.
2. Clean and Accurate Data: Ensure that your mailing list is up-to-date and accurate. Incorrect addresses or duplicates can result in wasted postage and returned mail. Regularly clean and update your database to eliminate any unnecessary costs.
3. Utilize USPS Intelligent Mail Barcode (IMb): The IMb is a unique barcode that provides tracking and reporting capabilities for your mail pieces. By using IMb, you can gain valuable insights into the delivery status and performance of your mailings, allowing you to make data-driven decisions and improve future campaigns.
4. Take Advantage of Destination Entry: Destination entry is a process where mail is entered closer to its final destination, reducing the distance it travels and lowering postage costs. Work with a mail commingle service provider that has destination entry logistics to maximize your postage savings. RA offers a dedicated LTL logistics service for destination entry postal drop shipping: TruckDirectMail.com
5. Invest in Mail Optimization Software: Leverage the power of technology by using mail optimization software. This software can help you analyze your mailings, identify opportunities for consolidation, and generate reports for financial transparency. It streamlines the entire mail processing workflow, saving you time and money. RA’s SaaS software helps you perform advanced analysis and projections, as well as 100% financial transparency – and it may be available to you at zero cost.
Ready to save on postage and improve the efficiency of your business class direct mail? Contact us today at 800-441-7804 or email sales@royalalliances.com to discuss how we can work together to achieve in-depth reporting, 100% financial transparency, and maximum postage savings for your first-class and third-class business mail.
