by Kevin Lynam | Jul 1, 2024 | Blog
In the world of direct mail marketing, reaching your target audience efficiently and cost-effectively is paramount. One of the most powerful tools at your disposal is the USPS Every Door Direct Mail (EDDM) program. Designed to help businesses reach every address in a...
by Kevin Lynam | Jun 28, 2024 | Blog
In today’s fast-paced business environment, direct mail remains a vital component of a well-rounded marketing strategy – and commingled mail is the secret to lower postage costs. However, the logistics of managing a direct mail campaign can be daunting and...
by Kevin Lynam | Jun 26, 2024 | Blog
In the digital age, where email marketing and social media campaigns dominate, direct mail remains a powerful tool in the marketer’s arsenal. One key strategy that significantly enhances the effectiveness of direct mail is the use of emotional appeal. Emotional appeal...
by Kevin Lynam | Jun 24, 2024 | Blog
In the fast-paced world of e-commerce, standing out from the crowd is key to success. While digital marketing strategies dominate the landscape, one often-overlooked tool can provide a competitive edge: direct mail. Yes, you heard it right – good old-fashioned mail...
by Kevin Lynam | Aug 23, 2023 | Blog
Mail Commingling: Unlocking Postage Savings In the realm of business expenses, postage costs often emerge as a prominent concern, particularly for enterprises that hinge their strategies on direct mail. However, a well-guarded secret that can revolutionize this...
